Indiacast, the joint venture of TV18 and Viacom18, has signed an agreement with Rio 2016 Organizing Committee for broadcasting the upcoming Olympic Games in India. The agreement allows Indiacast to broadcast the Olympic Games on its channels, including Colors, MTV, and VH1, among others.
The Rio 2016 Olympic Games are just around the corner and India is gearing up for the grand event. Indiacast`s deal with the Rio 2016 Organizing Committee is a significant step towards providing Indian viewers with an exciting and inclusive viewing experience.
The agreement covers the broadcast of the Olympic Games across all platforms, including television, internet, and mobile. This will ensure that viewers can access the games on their preferred platforms and at their convenience, making it an enjoyable experience for everyone.
Indiacast`s channels have a wide reach in India, with millions of viewers tuning in every day. The inclusion of the Olympic Games in their programming is sure to attract even more viewership. The event will also provide a strong boost to India`s sports culture and encourage more young talents to take up sports as a career.
The deal also includes advertising and sponsorship opportunities for brands looking to associate themselves with the Olympic Games. With the games being broadcast on multiple platforms, brands will have a wider reach and the chance to connect with a diverse audience.
Indiacast`s agreement with the Rio 2016 Organizing Committee is a testament to the growing interest in sports in India. With more and more people taking to sports and events like the Olympic Games being broadcast on television and digital platforms, the future looks bright for the sports industry in India.
In conclusion, Indiacast`s deal with the Rio 2016 Organizing Committee is a significant step towards providing Indian viewers with an inclusive and enjoyable viewing experience. It is also an opportunity for brands to connect with a wider audience and for India to boost its sports culture.
